Knowledge is one of a company’s most important competitive advantages—how can it be properly protected?
O n September 24, 2026, the Smlednik Golf Resort hosted the FDI Executive Exchange professional event: “Protecting Knowledge as a Competitive Advantage for Businesses,” organised by the SPIRIT Slovenija agency in collaboration with the Slovenian Intellectual Property Office.
We are pleased to say that our managing director, Vesna Kovič, also participated in the event as a speaker, presenting on the topic “Strategies for Protecting Intellectual Property and Trade Secrets.”
The event offered an interesting exchange of different perspectives and experiences regarding the protection of intellectual property rights—both from an economic standpoint and that of other stakeholders. This kind of exchange of views is important because the protection of intellectual property is no longer merely a legal issue but rather an integral part of business strategy, risk management, and maintaining a competitive advantage.
You can read more about the event here.
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